Does Apple have a stubborn grudge? However, two former Apple engineers told the Financial Times that the arrival of Android on the market had never really been digested by Apple’s management staff, to the point of wanting to expel Google from the iOS platform. Apple would thus embark on a “Silent War” against Google, a war marked by several milestones. Thus, the launch of Apple Maps (Plans), while overall a failure, originated in Google’s refusal to grant iOS the feature turn after turn in Google Maps, a function obviously available on Android.
It’s still the same grudge against Google that allegedly drove Apple to develop the AppleBot, a search engine that was once used by Siri and Spotlight. Apple’s efforts to develop this engine would also be the source of rumors about a real search engine signed by Apple and a competitor to Google Search. Finally, and this time with more success, Apple would have launched its own advertising platform and tightened the conditions for the use of advertising data on the App Store, also to reduce Google’s advertising revenue on iOS.
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