Have search engines found their new Eldorado? After Microsoft, Baidu, the equivalent of Google in China, is reportedly working on an artificial intelligence service similar to Open AI’s ChatGPT. According to sources of Bloombergthe Chinese search engine plans to launch its app by March.
Chinese netizens did not wait for Baidu to use ChatGPT
Less than two months away from a potential launch, China’s ChatGPT still doesn’t have a name, but some information has leaked about how it works. Initially, the application was going to be integrated with Baidu’s main search services. The development of this new artificial intelligence (AI) chat service will use Ernie’s machine learning system to answer questions from Internet users. This model has been trained on millions of data points collected over several years. When asked by the American media, Baidu representatives declined to comment on the information.
For a few months, ChatGPT has set the web on fire. In early December, Open AI, creator of the tool, announced that the application had been tested by one million people. ChatGPT is also successful in China, internet users have shared many screenshots of conversations on social networks.
In the digital world, Microsoft has announced plans to invest ten billion dollars in Open AI. Redmond may use ChatGPT in its Office 365 offering and its Bing search engine, to improve its results. Baidu seems to want to leverage its own AI in the same way.
The popularity of artificial intelligence is positively influencing the market. Recently, BuzzFeed announced that it will be using ChatGPT to create content. Information that sent the company’s stock values up more than 400%. Following the publication of the article by BloombergBaidu’s share price rose 5.8%.
Baidu is also betting on artificial intelligence
Like many Chinese tech companies, Baidu is struggling. Since March 2021 and its IPO, the price of local Google has fallen by more than 30%. The online advertising crisis has hit the company hard, like its American competitor. To reverse the trend, the giant is investing billions of dollars in research and development on AI.
Last December, during an internal interview, Robin Li, CEO of Baidu, cited ChatGPT as an example of technology that the company could focus on in the future. Again, the Chinese company is inspired by its American counterparts. Google, but also Amazon have taken this path and fear the popular success of the OpenAI service.
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