Sony, Microsoft and Nintendo will not return to Los Angeles, twist

As we know, in 2023, E3 will return face to face at the Los Angeles Convention Center. A particularly awaited return, both for the industry and the profession, but also for the public who want a more sensational return from the show than simple online keynotes which lack a certain atmosphere and fervor. However, this return to physics is not viewed with the same eye by certain publishers and producers who have changed their communication habits after the global pandemic. This is the case of Sony but also of Nintendo who confirmed their absence at E3 2023 to the organizers of the show. A hard blow for the private ESA (Entertainment Software Association) of two of the three producers on the market, which accepts the sentence and counterbalances by stating that many other publishers are delighted to return to E3. If the non-return of Sony PlayStation is not really a surprise in itself (the Japanese manufacturer was not already present at E3 2019, the edition before the pandemic), Nintendo’s withdrawal is more of a surprise. We don’t know if this absence is a way to affirm a change of communication, or to protest against the still very high prices to have a stand at the Los Angeles Convention. The question remains.

What about Microsoft then? Last week, Phil Spencer expressed support for him at the LA show, without committing himself. The head of the Xbox subsidiary had said that the stay was a “convenient time for the press and also for consumers” to get together for a few days of celebration. However, if we are to believe IGN, there would also be no Xbox booth during this E3 2023 for reasons that obviously haven’t been disclosed. According to the VGC site, discussions were underway with Microsoft and that the Redmond company could have a commercial and media presence similar to last year’s Gamescom. It must be said that Microsoft is going through a visible financial crisis, notably with the shedding of 10,000 jobs (that’s 5% of its workforce), as well as cuts to marketing budgets that would traditionally cover events like E3. Losing the three producers would be a serious blow to the event, which will probably attract much less interest from the press and visitors, who will also prefer to save money by following the event from their computer screens. Wait and see what they say…

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