New year, new resolutions. Twitch, the number one platform for streaming live content and owned by Amazon, has unveiled its roadmap for 2023. an open letterTom Verrilli, director of products and Mike Minton, director of monetization last year’s budget during which their streamers they were able to raise nearly $1 billion. They explain the changes to come. In the program: Reform monetization policies, improve community engagement, reduce advertising disruption, and make it easier to discover new content creators.
Retrospective moment
2022 was a pivotal year for Twitch, between market restructuring caused by the demise of Penguin Esports and Facebook Gaming, e cases of cyberstalking and sexual predation. Above all, the platform has caused rage streamers, unhappy to see their income go down. In response, the company continued to want to commute to become more transparent and engaging. Several monetization measures have been introduced, including politics Guest of honor, which allows streamers to launch collaborative live e the advertising benefits program, intended to provide a fixed monthly salary to the creators.
Contraction it does not intend to stop here to retain its users and streamers. Broadcast platform unveiled new features And improvements to existing services, on web and mobile.
Commitment = remuneration
Monetization will diversify “Sound Bites”, audio alerts e to the “Cheering” option. giving viewers the opportunity to personalize interactions during all lives financially rewarding their favorite streamers. The latter will be able to choose the number of announcements broadcast per hour on their channels. Finally, Twitch wants to improve the viewing experience, thanks to the “picture by picture” view. and the use of native advertising.
Visibility, a holy grail for streamers
Twitch wants to make it easier to promote essential content creators user loyalty on the platform. For what, extracted from streams can be exported from the platform and converted in Reels and TikTok, favorite places where streamers interact with their communities. They will be able to add these short videos to their profiles and send them directly to users. A “Discovery” section will be created, encouraging viewers to do so diversify their consumption habits.
Unbeatable Twitch?
Twitch remains the most popular video streaming service, far ahead of its competitors. streamlabs estimates that between April and June 2022, 76.7% of content viewed online was on Twitch, compared to 15.4% on Youtube Gaming and 7.9% on Facebook Gaming. These announcements show that the American company remains on its guard. Time will tell if these measures will do it satisfy streamers and their communities, driver of Twitch’s success.
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