The American media buzz feed, one of the best-known information sites across the Atlantic, would like to use artificial intelligence to enhance its editorial line. Specifically, its general manager, Jonah Peretti, wants to use chatGPT, the Open AI conversational robot that allows you to dialogue with an AI to power your site.
ChatGPT as inspiration to create original content
According to a note sent to the staff of buzz feed and obtained from The Wall Street Journal, Jonah Peretti has made an announcement that is nothing short of surprising. The leader hopes that artificial intelligence can be a solution to improve multimedia content. For him, ChatGPT could be used as a source of inspiration and as an accompanying tool in the process of creating or improving content. He further states that in about fifteen years, AI “it will create, customize and animate the content itself”.
The conversational robot developed by OpenAI would be the perfect example according to the general manager of buzz feed. ChatGPT has been emulated since it went live in November 2022. Developed using an improved version of the GPT-3 language model, the chatbot gained several million users in just a few weeks. The latter enjoy chatting with AI, but some use it to do their school homework.
Some schools and universities have banned it to prevent students from using it to pass exams. One tool, GPTZero, was designed by Princeton student Edward Tian to detect texts written using ChatGPT. With the rise of these types of solutions, it will be difficult for media outlets to simply copy and paste the content generated by the chatbot and publish it without being immediately grilled. That’s why Jonah Peretti wants AI to be just inspiration.
A deal between Meta and BuzzFeed that could save the media
Along with this announcement, the leader of buzz feed confirmed the signing of a deal with Meta valued at $10 million. The media will be able to generate content for the social networks Facebook and Instagram and support some of the influencers present on these two platforms to increase their visibility. For Meta, this partnership aims to compete with TikTok through original content.
It is potentially in this partnership that the news site could exploit artificial intelligence for the first time. Quiz ideas could be generated by ChatGPT to be served to Facebook and Instagram users.
For buzz feed, this contract is a real bargain after a complicated 2022. The company had made several budget cuts by eliminating 180 positions out of the existing 1,500. Thanks to these announcements, American media saw its share more than double on January 26, 2023, an increase of 120%. However, the stock is down about 80% since its IPO in December 2021.
#media #ChatGPT #create #content
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