While Electronic Arts (EA) presented, on January 31st, results for the third quarter of its fiscal 2023the development studio took the video game industry by surprise by announcing stoppingApex Legends Mobile for May 1st. A decision that highlights the difficulty make a license on the mobile gaming market permanent.
Apex Legends Mobile a badly adapted game?
According to the Californian company, the end of life ofApex Legends Mobile it is not affected by the quality of the game which was voted Game of the Year 2022 by Apple and Google on their respective platforms. The PC and console version ofApex legends they became EA’s second most profitable licenseafter surpassing that of American football MaddenNFLjust behind FIFA.
Andrew Wilson, executive director of EA, explains that the title overlooks a retention issue and struggles to keep its casual players. He is pointing out that ” in a game that relies heavily on teamwork and competitive play, the variety of the entire player base is very, very importantespecially when considering the future experience of players over time “.
The mobile version of Battlefield also cancelled
The mobile version of the battle royale, released in 2019 in response to Fortnite, it’s not the only mobile project abandoned by EA. The Redwood City-based company also revealed that it would be panning the mobile version of Battlefieldin development since 2021.
This decision demonstrates how much the mobile gaming industry it can be austere, even for the giants of the sector. It’s hard to make a name for yourself when pioneers like King and Supercell continue to occupy the first places in the standings app store with games like Candy Crush Where is it Clash of clans.
Today, the furniture represents large part of the video game market. Analyst firm Newzoo estimates that it would account for mobile license revenue in 2022 half of the industrial one. Last year, mobile games earned 78% more than console games.
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