E-commerce company JD.com has announced the imminent closure of its sites for Thailand and Indonesia. It says it wants to pay more attention to its logistics infrastructure and supply chain. These closures were already anticipated at the end of last year.
Thais will no longer be able to access the site from March 3. This deadline expires on March 31st for the Indonesian version of JD. Orders can be taken for both sites until February 15th.
One might think of a decline in JD’s business, but Alibaba’s rival is still dreaming of international expansion. However, the creation of websites dedicated to a country or a region is no longer the chosen strategy, in favor of “a network of cross-border supply chains with logistics and storage”. The company continues in its statement that it will continue to “work with local and international partners to deliver supply chain solutions around the world.”
Launched in 2015 and 2018 respectively, the Indonesian and Thai sites should therefore make way for a global version of the JD.com platform. Launched in the midst of online commerce in Southeast Asia, with over $1 billion invested, JD faced formidable competition in addition to established players like Shopee. Its partnerships, particularly with Central Group in Thailand, have not been sufficient to develop its market share, especially as the region’s potential has attracted other Chinese groups.
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