The war of the short video sharing platforms keep raging. To deal with TikTok, YouTube made effective on February 1st, Monetization of short films. The two contestants each trying to attract as many content creators as possibleand after long behind TikTok, YouTube seems to have caught up.
The Shorts are enjoying impressive success
With finished 1.5 billion monthly viewers on his Shorts, YouTube has nothing to envy to TikTok. This figure represents three quarters of all users of the platform. Asked by Financial TimesNicky Rettke, vice president of product management at YouTube, said that this short video format has evolved rapidly since its launch in 2020.
Explain that this growth enabled new content creatorshaving never set foot on YouTube, to discover the platform. A younger audience has also formed around this video format. A mania that has allowed the video giant to develop its advertising activities despite a slow digital advertising market. ” This increased viewership of Short it has allowed us to offer more opportunities to advertisers “he told British media.
The lure of profit
To motivate videographers to post original content on YouTube, the company has prepared a fund of 100 million dollars for those entitled. That is, creators with more than 1,000 subscribers and a certain number of views.
According to information from the influencer marketing platform Kyra, so far the Shorts an average of $0.04 per 1,000 views, just 1 cent more than TikTok. With the implementation of the new remuneration of the Courts, this amount is expected to increase significantly.
What advantages does YouTube offer over TikTok?
on the shorts, YouTube gets 55% of revenue and creators 45%. A more uneven distribution than long content where the redistribution reverses. Similarly, long form advertising allows videographers to make more money on average $4 earned per 1000 views.
Lisa Nguyen, a creative specializing in cooking content, noted with the ft extension that ” sometimes it’s hard to figure out how to enter a lot of information in one minute “. She adds that ” the advantage of YouTube is that I can publish long content as well “.
This is not the only advantage of YouTube. Unlike TikTok, the company is not banned in India and can benefit from it 470 million people using social networks there. Watch Shorts instead of TikTok videos it allows creators to reach a wider audience. To these two arguments is added Short’s new monetization scheme which should convince new videographers and influencers to get started on the platform.
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