As it prepares to unveil its quarterly results, Amazon continues to take steps to reduce spending. More layoffs are on the way, while its Halo division is…
As it prepares to unveil its quarterly results, Amazon continues to take steps to reduce expenses. More layoffs are on the way, while its Halo division is officially on hiatus.
Final applause for Halo
The CEO of the e-commerce giant, Andy Jassy, started a big campaign a few months ago to streamline his company’s expenses. For example, he has frozen hiring, slowed the expansion of his warehouses and closed some projects, such as the online health service Amazon Care.
The company has also decided to do so put an end to its Halo division, which specializes in health and wellness, offers two activity trackers and a sleep tracker. The three products marketed under the brand will soon no longer be available for sale and part of the teams responsible for the unit will be made redundant. The official end of Halo goes into effect on June 31st.
” Recently, Halo has faced significant obstacles, including an increasingly crowded segment and an uncertain economic environment. While our customers enjoy many aspects of Halo, we must prioritize resources and maximize customer benefits and the long-term health of the business. “Explains Melissa Cha, vice president of Amazon smart home and health, in an email sent to the media. The limit.
The Halo Band, Halo View and Halo Rise never really entered the tracker market. The first was launched in 2020, when competitors such as Fitbit, Apple and Samsung had already added EKG and atrial fibrillation functions to their connected watches or bracelets. All three devices will stop working on August 1st.
The Rise of the Halo. Photography: Amazon.
Departures from AWS
At the same time, Amazon started doing this lay off some employees of its cloud computing division, Amazon Web Services (AWS) and human resources. These departures are part of the job cuts affecting 9,000 employees, in addition to the 18,000 thanks announced at the end of 2022. A few weeks ago, the company’s gaming division was affected by these measures.
After experiencing immense growth during the pandemic period, AWS has been slowing down for a few months, in particular due to the economic context which is leading its customers to reduce their expenses. ” Given this rapid growth, as well as the broader macroeconomic and business climate, it is essential that we focus on identifying and allocating our resources to our top priorities, the things that matter most to clients and that will drive forward the our business Adam Selipsky, head of AWS, wrote in a note to employees.
In his annual letter sent to investors, Andy Jassy rightly highlighted the ” rationalization of expenses implemented by Amazon, stating which in the long run would bear fruit.
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